W-O-M & Evangelism
Evelyn Rodriguez has stimulated my thinking in the last couple of days. She (together with otheres others) has been blogging about a controversy surounding the use of organized 'buzz agents' (BzzAgents) by Creative Commons. One of the key issues is the matter of integrity when using word of mouth as a marketing technique. Quoting A Gwai Lo blog, she points out that"people just don’t talk the same way in commercials as they do in real life. Advertisers have figured this out, too, and now they’re trying to manufacture word-of-mouth..."
The whole issue raised in my mind the matter of how we do evangelism in our churches. So much of what we do is Program Evangelism, where as what we need is Passion & Practice Evangelism*. Program Evangelism -- learning keywords, key phrases and key concepts to use in specific situations -- smacks of PR, rather than the integrity that we are called to demonstrate as Christians.
*By this I mean that any word-of-mouth must come from a deep passion for the Kingdom, and be backed up with the real integral practice of the Kingdom. If either of these is missing, our evangelism is just words, and will be perceived as 'fake'.
posted by Gordon Gray @ Thursday, May 05, 2005
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